Treat yourself to a cocooning hug to start the new year
We explain everything to you!
For several months, we have maintained our prices despite a severe global economic context. We resisted by focusing on remaining optimistic and accessible… We could have chosen to do it discreetly but in 2024, we explain to you why it is necessary to update our prices:
The main reason is to be able to maintain fair profitability in the face of inflation (+1.6% in 2021, +5.2% in 2022, 5% in 2023 -expectations-.). We had decided to absorb the increases, but the financial impact on our organization and our production methods are no longer sustainable.
Very concretely, to illustrate our points:
Suppliers
- Increase in raw materials (cardboard, plastics: + 4% / year (2022-2023-2024), etc.)
- Increase in energy (Electricity and gas: price multiplied by 4 a year ago)
Manufacturing
- Increased factory costs (Bob assembly = labor + energy)
Internal Human Resources
- Increase in labor force (Increase in minimum wage in 2022: +0.9% January; +2.65% May; +2.01% August/ Increase in minimum wage in 2023: +1.81 % January; +2.22% May/ Increase in the minimum wage in 2024: +1.7% January)
Receiving and shipping
- Increase in transport costs (energy and labor)
We have therefore limited this increase only to Bob’s price, and we are putting in place several initiatives so that you can continue to make your dishes shine with Bob and its accessories.
We hope that you will understand our challenges of prioritizing our jobs, our teams, the quality of our raw materials, our network of local partners and of continuing to produce the Daan Tech family in Vendée!
We have therefore limited this increase solely to the price of Bob, and are putting in place a number of initiatives so that you can continue to make your dishes shine with Bob and its accessories:
- Launch of detergent packs in more economical formats
- Launch of detergent subscription packages (cassettes and tablets)
And, of course, our very own sales: our 2023 prices will remain unchanged until 6 February, so you can take advantage of them at the start of 2024!
It’s at the heart of our values, and you know we don’t compromise on our 4 pillars:
Made In France
Industrial expertise
Trust
Éco-compact